Inside the ŠKODA Fire TV car configurator

Imagine stepping inside your dream living room and taking a drive. That was the design inspiration behind ŠKODA’s first-ever all-electric luxury SUV: the ENYAQ IV. Since the living room was also where ŠKODA wanted to reach and connect with new audiences, they approached Amazon Ads.

For some consumers, buying a car can be a daunting experience. Vehicles now have more features than ever before, leading to a plethora of options available to consumers. Now, consumers can choose between fuel-powered, hybrid or electric cars.

To simplify the process for UK car shoppers, Amazon Ads and ŠKODA came together to help consumers who are considering purchasing a vehicle. Customers can now learn more about electric vehicles in a frictionless way: with the car shopping experience in their living rooms with their Fire TV.

That’s how ŠKODA and Amazon Ads created the ŠKODA Fire TV car configurator, a bespoke destination with an immersive 360-degree experience, with additional video and interactive content, to help car shoppers discover the features of the new ENYAQ IV.

The campaign provided a seamless link between audience interest and brand response. Media placements across Fire TV and Fire tablet enabled discoverability and put prospective customers in the driver’s seat. The campaign received 46 million impressions, and the Fire TV car configurator had 53K visits with 139K in-depth interactions.¹