Launch announcement
Streamline Creative Management with REC Bulk Upload
September 19 2024
What launched?
We’ve launched the Responsive E-commerce Creative (REC) Bulk Upload feature in the Creative Bulksheet tool for Amazon DSP. This new capability allows advertisers to upload and manage their creative assets through a batch upload process via the Creative Bulksheet template.
The new customer experience is shown below.
- Navigate to the “Creatives” tab > select “bulk upload” from the “Create Creative” dropdown menu.
- In the “Amazon template” tab, download blank XLSX template.
- Follow the instructions under the "Instructions" tab then navigate to "REC CREATIVES"
- Fill out the “REC CREATIVES“ tab
- Follow on-screen instructions to upload your XLSX file and image zip folder.
Select bulk upload
Download the template
Read the instructions for how to upload and fill out the template
Select “REC CREATIVES” tab
Fill in the Creative bulksheet for REC CREATIVES
Upload the template and your zip file
Why is it important?
The REC Bulk Upload feature addresses the time-consuming process of individually uploading creatives, reducing inefficiencies and errors. It allows advertisers to save time, streamline campaign setup, and improve accuracy with its validation and error handling capabilities.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Advertisers using self-service
Where do I access it?
- In the Amazon DSP, navigate to Campaign Manager, select your advertiser, and go to the Creatives tab to access the feature.