Launch announcement
Enhance your Posts and Brand Stores with AI-generated images
August 07, 2024
What launched?
On July 8, we launched the capability to create AI-generated images for Posts and Stores advertisers by integrating Image Generator (beta) into Stores and Posts Builders. Image generation for Posts is available in the US today. The Stores image generation ingress can be used to generate Product Collection hero images across the US, Canada, France, Germany, Italy, Mexico, Spain, and the UK. AI image generation provides advertisers with a simple, AI-powered tool to create high-quality, custom product images.
Posts
Navigate to the ‘Posts’ under the ‘Brand Content’ tab. Select ‘Choose an AI-generated image (beta)’
Select a product and click ‘generate’
Select ‘add image’
Your image will appear in the Posts builder.
Navigate to the ‘Posts’ under the ‘Brand Content’ tab. Select ‘Choose an AI-generated image (beta)’
Select “Generate image using AI”
Add a product and select '“generate”
Select “add image”
The AI-generated image will appear in your product collection hero image widget.
Why is it important?
This launch provides Posts and Stores advertisers with no-cost, scalable access to high-quality, AI-generated product images. Advertisers can now save the time and effort required for manual image editing and creative asset production, allowing them to invest more time in strategic brand-building on Amazon. Beyond creating new assets, advertisers can easily refresh their post using seasonal themes with image generation.
Where is the feature available?
- North America: United States, Canada, Mexico
- Europe: Germany, Spain, France, Italy, United Kingdom
Who can use it?
- Vendors
- Registered sellers
- Managed-service
- Self-service
Where do I access it?
- Advertising console