Launch announcement
Learn new insights about your Store from ASIN engagement metrics
29 March 2023
What’s launched?
We are introducing new ASIN engagement metrics, for select brand Stores*, on Amazon Ad console, on the Store Insights dashboards under a new tab called “Engagement”, and on the Amazon Ads API. With these metrics eligible brands can understand how shoppers are engaging, and to what degree, with products listed on their brand Store. Metrics include ASIN renders, views, in stock views, in stock view rate, average in stock view price, clicks, click through rate, add to cart, purchases, units sold, conversion ratio, average sales price.
Why is it important?
Store engagement metrics allows brands to better understand how shoppers interact with ASINs on their Store. Brands can use this signal and trend over time to help increase shopper engagement, improve their store merchandising, bring high performing products to the forefront or keep in stock, and help boost overall Store performance.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, Spain, Poland, Italy, France, Netherlands, Turkey, Belgium
- Middle East: Egypt, United Arab Emirates
- Asia Pacific: Australia, Japan, India, Singapore
Who can use and where to access?
Store engagement metrics are available for owners of brand Store(s). It can be accessed on Ads console, on the Store Insights dashboards under a new tab called “Engagement”, and on the Amazon Ads API.
* Note: Not all brands Stores will have access to these ASIN Engagement Metrics at launch; we’re working on a phased roll out plan to additional Stores in 2023.
You spoke, we listened
This launch or feature update is as a result of advertiser driven feedback