Launch announcement
Activate Full Funnel Strategies using AMC custom audiences via Sponsored Ads Audience Bid Boosting
November 04, 2024
What launched?
We have launched the Audience Bid Boosting feature in Sponsored Products, released on October 15, 2014 in the API, to the Amazon Ads Console. Advertisers who create custom audiences using their Sponsored Ads Advertiser Account in the Amazon Marketing Cloud will now be able to view their audiences and activate them via the Amazon Ads Console. With this announcement, advertisers will also be able to assess the performance of their bid boosted audience through a new performance report available under the Campaigns tab in the Ads Console.
New Audience Bid Adjustment Tab in Sponsored Products Campaign Creation
New Report in Amazon Ads Console for Bid Boosted Audience
Why is it important?
The new control helps advertisers more efficiently engage with selected audiences segments. Using bid controls, they can modify their bids to capture increased engagement and conversions from selected audiences segments, such as re-engaging shoppers in their journey along the marketing funnel, while also reaching relevant Amazon shoppers that are searching for their targeted keywords.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Vendor
- Seller
- Agency
- Book Publisher
- Enterprise
Where do I access it?
- Advertisers will build audiences using Amazon Marketing Cloud (AMC). The audiences can be activated through the API and through the Amazon Ads Console for Sponsored Products. Advertisers can add a bid multiplier to an audience in a new and existing campaign.