Launch announcement
Amazon Live Events: Self-service open auction supply enablement [US, CA, and MX]
July 09, 2024
What launched?
This launch will allow Amazon DSP self-service advertisers access to an increasing volume of live event open auction supply, which was previously only accessible to managed advertisers. Customers will be able to find the Amazon Live Events supply source alongside other inventory selections within the “video” line type. Live event inventory will be selected by default for any newly created video ad line. Supply-level delivery and performance reporting will be available with the “inventory report” tables, with property-level reporting (e.g. NBA League Pass, ONE Championship) available through the Amazon DSP Report Center under the “Live event” dimension.
Amazon Live Event selection within the Line Item Inventory widget
Amazon Live Event inventory reporting
Amazon Live Event property level (ie. WNBA League Pass, ONE Championship) reporting can be found within the ADSP Report Center under the ‘Live events’ dimension,
Why is it important?
This launch will help SS ADSP Advertisers access to an increasing volume of live event open auction supply, which was previously only accessible to MS ADSP advertisers through the non-guaranteed video product.
Where is the feature available?
- North America: United States, Canada, Mexico
Who can use it?
- Self-service