Launch announcement
Measure brand marketing impact using Amazon Brand Lift
30 March 2024
What’s launched?
We’ve launched Amazon Brand Lift in GA for Amazon DSP campaigns in all five locales where it was previously available in open beta, including the US, Canada, United Kingdom, Germany and France.
Amazon Brand Lift study setup UI within the Studies page of Amazon DSP
Amazon Brand Lift results Summary showing lift in the objectives (Awareness, Preference, etc.) included in the study
Why is it important?
Amazon Brand Lift is an easy, insightful and privacy-safe way for advertisers to quantify the impact of upper and mid-funnel campaigns. Reporting shows how campaigns are influencing key performance indicators so advertisers can adjust campaign settings to drive long-term market share or customer loyalty.
Where is the feature available?
- North America: United States, Canada
- Europe: Germany, France, United Kingdom
Who can use it?
- Self-service
- Managed service
- Agencies
Where do I access it?
- Amazon DSP Studies page
- Amazon Ads API
API specific
To create, manage and retrieve results for their Amazon Brand Lift studies, use the following endpoints:
Learn more about the Amazon Brand Lift APIs in our technical documentation.