Mobile Video Wall
The Mobile Video Wall has a Video Tall Banner in the top slot paired with a free-form 320 x 300 unit below the fold. Both of these ads feature an autoplay intro video that will resolve to a video slate and one CTA. When the user clicks on the video slate, it will launch a full video in the IMDb video player. This product lives at the top of the page and below the fold on the IMDb homepage, title pages and name pages on mobile web, IOS app and Android app.
These units are the mobile equivalent of the Video Wall product, which consists of the Desktop Video Wall and the Tablet Banner. These units are always sold together.
Creative guidelines
Video Tall Banner
The Video Tall Banner will live at the top of the IMDb homepage, title pages and name pages on mobile web, iOS and Android. This is a banner with a video and single CTA. The intro video is restricted to six seconds. Clicking on the intro video or trailer slate will bring up a separate video modal.
- Placement: Above the fold, inline
- Dimensions: Built at 1280 x 400 px, displayed at 320 x 100 px
✔ Do:
- Suggest clips for, or provide, the intro video
- Ensure that there is a good visual balance between the key art and the trailer slate
- Ensure that the CTA is consistent between both banners
✘ Do not:
- Include more than one CTA
2. Secondary Banner
The Secondary Banner will live below the fold on the homepage, title and name pages on IMDb. It features an intro video and a resolve with a trailer slate and CTA. The intro video is restricted to six seconds. Clicking on the intro video or trailer slate will bring up a separate video modal.
- Placement: Below the fold, inline
- Dimensions: Built at 1280 x 1200 px, displayed at 320 x 300 px
✔ Do:
- Suggest clips for, or provide, the intro video
- Ensure that there is a good visual balance between the key art and the trailer slate
- Ensure that the CTA is consistent between both banners
✘ Do not:
- Include more than one CTA
Asset Specifications
Serving: First party
Core dimensions: 1280 x 1200 px, 1280 x 400 px
Supported devices: Mobile: mobile web, iOS app, Android app
Restrictions: Available on the IMDb homepage, and will also display on title and name pages
Production timeline
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| IMDb-built timeline | 15 working days |
| Client-Built timeline | 15 working days |
Asset deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.
Mobile Video Wall – IMDb-designed
- High-resolution layered key art PSDs
- Layered title treatment (with tagline and cast names if you want included)
- Advertising copy
- Legal line, logos, rating bugs
- Fonts in .otf or .ttf format
- IMDb will encode and host video files as .mov, .mp4 or h.264 (we do not support ProRes format).
- Design direction and/or pre-existing ad units for reference
- Brand guidelines
- Click-through link