Learn how L'Oréal Paris increased sales by 48% with a custom shopping campaign during Ramadan

L'Oréal Paris collaborated with Amazon Ads to bring a unique beauty shopping experience to Saudi Arabia during Ramadan. During this time, Middle Eastern customers focus on maintaining their beauty routines to keep their skin and hair hydrated while fasting, and they explore new makeup looks for Iftar, Suhour, and Eid celebrations. To cater to customers’ needs, L'Oréal Paris launched a campaign featuring a custom landing page designed as a live shopping experience featuring pre-recorded videos showcasing tailored beauty routines and products. These videos were integrated with real-time product displays, allowing customers to purchase items directly from the page.

We sat down with Alyshan Parvez, online brand manager of L'Oréal Paris, Sophia Stahn, senior account executive from Amazon Ads, and Sabine Abdallah, account director from VML Agency to discuss the campaign. In the interview, they share their insights and the unique strategies that made this campaign a success.

To promote the campaign, L'Oréal Paris leveraged a strategic mix of Amazon Ads placements and additional marketing channels. They featured prominently on Amazon.sa homepage with a Hero Homepage Banner during the first launch day, helping maximize visibility. Complementing this, the brand ran supporting Amazon DSP campaigns that included both display and video ads. Finally, they secured inclusion in Amazon email notifications and social posts, gaining additional exposure during the campaign period.

The campaign achieved a +48% year-over-year sales growth during the Ramadan and Eid period. ¹ Products featured in the campaign saw a +146% growth compared to the broader beauty category on Amazon.sa. ² Additionally, the campaign reached received over two million impressions through the hero banner, Amazon DSP, and custom landing page, helping increase L'Oréal Paris's brand visibility and engagement in the region. ³