Case Study
K-beauty brand, Wishcompany, shares the secrets that led to groundbreaking revenue for Dear, Klairs using Amazon Ads
2X
Doubled Prime Day sales
149.12%
New-to-brand sales +149.12% (MoM) and +426.55% (WoW)
2X
Doubled transaction value
+17%
Basket size +17% (YoY)
Welcome to RISING STARS by Amazon Ads, a new video series that highlights small-business owners around the globe facing common business challenges. The featured businesses span a variety of categories, marketing expertise, and phases in their growth journey with Amazon Ads. Their stories serve as an inspiring guide for how small businesses can achieve big results.
Elevating beyond Sponsored Products
Discover the critical role of selecting a hero product to prepare for Prime Day.
Products used:
Mastering Prime Day success
Watch Wishcompany think outside the advertising box to attract new and loyal customers, but will it pay off?
Products used:
Maximizing customer purchases
Ever heard of virtual bundling? See how Wishcompany uses it to their advantage to get results.
Products used:
Navigating the high stakes of Amazon Prime Day
Wishcompany, renowned for its diverse portfolio of K-beauty brands, recognized the need to optimize its strategy for Amazon Prime Day to achieve maximum growth. While the team initially planned to build on the success of established products like the I’m From Rice Toner, CEO Park Soung Ho encouraged them to seek new growth opportunities. He proposed that the team focus on the emerging brand Dear, Klairs, aiming to drive significant traffic and boost sales during Prime Day.
“Can we surpass last year’s Black Friday and Cyber Monday sales this Prime Day?” CEO Park asked, sparking a mix of nervousness and excitement among the team. Inspired by K-beauty’s strong momentum on Amazon, they embraced the challenge and united in their mission to make Prime Day a success with Dear, Klairs.
A strategic pivot toward Prime Day success
As Amazon Prime Day approached, Wishcompany embarked on extensive research both in Korea and internationally to identify their hero product for Prime Day. They received enthusiastic feedback about Dear, Klairs Blue Calming Cream, with comments like, “I love how simple the ingredients are!” and “You can see the results right away!” These strong compliments highlighted the benefits of Blue Calming Cream, prompting the team to focus on this relatively new product in the market with confidence.
To gather additional insights, they attended the K-beauty Conference, where they gained valuable promotional strategies from the Amazon Global Selling Korea and Amazon Ads teams. Understanding the importance of engaging both new and returning customers, Wishcompany crafted compelling creative content that emphasized the distinctive advantages of Blue Calming Cream. Their strategy aimed not just to inform but to captivate, fostering an emotional connection with consumers around the globe.
Maximizing Prime Day success
By testing and optimizing ad creatives, Wishcompany identified the most effective assets for Prime Day. User-generated content (UGC), before-and-after visuals, and unique selling proposition (USP)-focused materials played pivotal roles in capturing attention and building trust with consumers. By utilizing a mix of Amazon DSP, video ads, and virtual bundling—combining multiple products into one offer to enhance perceived value and encourage larger purchases with Sponsored Brand ads—Wishcompany successfully drove significant traffic to their Brand Store, achieving the highest basket size on record despite active discounts.
“We further increased basket size by implementing tiered promotions, such as offering an additional 10% off on purchases over $60. This approach led to a remarkable 4,068% increase in visitors, a 17% rise in overall average order value, and an impressive shop click-through rate (CTR) of 9.30%,” highlighted Aileen from Wishcompany’s America Market Growth Lab.
“It was truly a big surprise for us, as we saw impressive traffic and conversion rates while also positioning Dear, Klairs as a standout brand during one of the most competitive shopping events of the year,” added Daniel from Wishcompany’s America Market Growth Lab.