Case Study
How advertising on Amazon Business helped Letaya reach more business-to-business customers
Product(s) used
Goals
Approach
- Launched Sponsored Display audiences on Amazon Business
- Focused on business-to-business (B2B) marketing
- Leveraged Amazon Business purchase insights to optimize campaigns
Results
- 34% of total revenue from Amazon Business sales 1
- Became a leading brand in the Amazon metal office furniture category in the US
Letaya, a Chinese brand specializing in steel storage solutions for home and office environments, rose to prominence in Amazon's metal office furniture category in the US in just four years. To achieve international success, Letaya focused on developing products based on emerging office furniture trends and customer insights in order to engage high-value business buyers on Amazon Business.
In the following video, we'll take you behind the scenes to reveal how Letaya utilized Amazon Business ads and tools to reach more customers, boost sales, and achieve sustainable growth.
Learn how Letaya increased sales with Amazon Business.
Expanding reach and efficiency with Amazon Business
Letaya attributes their growth and improved ad cost-effectiveness to the support provided by Amazon Business. By leveraging Amazon Business ads and tools, Letaya was able to filter audiences based on company size, industry, and demand. This filter enabled the brand to reach the right audiences more accurately and efficiently, which increased conversion rates.
When brands use Amazon Business to advertise, they get access to unique B2B features that help attract and engage business buyers. For Letaya, these tools empowered them to expand their sales to a new customer base—high-value business buyers.
Looking ahead, Letaya plans to continue their growth as a global leader in steel furniture by leveraging new features like Sponsored Products bid adjustment and reporting on Amazon Business.
1 Letaya, Global, 2024