Insights and planning
Amazon Pi
An insights tool to help build your brand on Amazon India
Amazon Pi is a free insights tool for brands selling and advertising on Amazon India. It provides key advertising and business performance metrics for brands across the customer journey, including awareness, consideration, purchase, and loyalty. Brands can use these insights to sharpen their advertising strategy and drive brand growth on Amazon.
If you've registered but can't sign in, please contact your Amazon Ads India account executive.
Benefits of Amazon Pi
Insights from Amazon Pi are used by brands to identify their strengths and growth opportunities. These insights can help drive brand growth both on Amazon and beyond.
Reach more customers with a strong value proposition
Insights from Amazon Pi help brands gain deeper understanding of the audiences in their categories. This helps them refine their product offerings and reach relevant audiences. Advertisers can use these insights to better cater to their customers' needs on Amazon.
Identify growth opportunities
Amazon Pi combines advertising insights and business performance metrics to provide actionable insights across all stages of the customer journey. This helps brands identify their strengths and growth opportunities, and better leverage Amazon Ads to help drive their brand's growth.
Benchmark your performance and stay competitive
Amazon Pi offers industry and category benchmarks, allowing brands to evaluate their position in the market and identify their unique strengths and growth potential.
Measure advertising impact
Amazon Pi helps brands evaluate the impact of their advertising investments on Amazon, which can empower them to refine their strategy.
Key Features
Comprehensive reports
Amazon Pi offers 12 reports covering the entire customer journey, from awareness to loyalty, with insights at daily, monthly, and quarterly intervals. It provides ASIN and keyword-level analytics, enabling brands to go beyond category-level insights and take action on key product and keyword cohorts.
Automated insights
Amazon Pi automatically highlights key growth and advertising opportunities on its homepage. These are presented as easy-to-understand “insight commentaries,” complemented by a brand performance snapshot. Brands can subscribe to receive these insights via periodic email updates, keeping them informed about ongoing performance.
Helpful infographics
Amazon Pi’s infographic user interface allows brands to evaluate their performance through clear, easy-to-understand visual representations and graphs.
Get started with Amazon Pi
To enable your Amazon Pi account, first register for Amazon Ads. Then, reach out to your Amazon Ads India account executive.
Already have an Amazon Pi account?
FAQs
Amazon Pi is an insights tool for brands selling and advertising on Amazon India. To enable your Amazon Pi account, contact your Amazon Ads India account executive.
- IN
Amazon Pi provides 12 reports across different phases of the customer purchase journey, including awareness, consideration, purchase, and loyalty.