Warner Bros. creates immersive advertainment for The Batman
Warner Bros. created an immersive, interactive page on IMDb for the movie The Batman, combining advertising and entertainment with the help of Amazon Ads.
IMDb is the world’s most popular and authoritative source for information on movies, TV shows, and celebrities, reaching more than 250 million visitors worldwide every month. Advertise on IMDb and reach highly engaged entertainment fans within a trusted and brand-safe environment.
How can I advertise on IMDb?
IMDb offers a full-funnel suite of advertising solutions to help drive reach and awareness, consideration, and conversion. To launch IMDb ads, brands can work with an account executive or register for Amazon DSP for a self-service option.
Custom content and event sponsorships
Align your brand with IMDb’s editorial voice via custom content and event sponsorships, unlocked with IMDb media.
Who can buy IMDb ads?
All brands can advertise on IMDb, whether they're in entertainment or not. Advertisers looking for efficient pricing in IMDb's premium, brand-safe entertainment environment can do so via a direct buy or programmatically through Amazon DSP.
Who can I reach on IMDb?
Brands can reach consumers who are actively researching or exploring entertainment options. By advertising on IMDb, your brand can be top of mind when a potential customer is discovering their next favorite show, looking up their favorite actor, or staying up-to-date on the latest news about their favorite franchise.
IMDb helps you reach a premium, educated, and affluent audience.
91%
overlaps with Amazon’s audience1
80%
have a bachelor’s degree2
70%
have a household income of $100K+3
IMDb helps you connect with an engaged audience.
They view an average of 7.8 pages per visit.4
They spend an average of 4.2 minutes on the site.5
IMDb visitors spend twice as long on the site searching and browsing entertainment titles than on comparable websites such as Fandango, Rotten Tomatoes, or Entertainment Weekly.6
Why should I advertise on IMDb?
IMDb ranks No. 1 among entertainment sites, globally.
IMDb reaches more than 250 million monthly visitors worldwide, and powers entertainment knowledge on some of Amazon’s most beloved devices and features such as Alexa, Fire TV, and the X-Ray technology on Prime Video.
IMDb connects brands to entertainment fans in a premium, brand-safe environment.
IMDb offers full-funnel advertising solutions and experiences that organically complement key marketing beats, while allowing brands the ability to efficiently reach their audience within a trusted, credible environment.
IMDb’s ad offerings are immersive and contextually aligned with key entertainment events and moments.
On IMDb, brands can align their ads with the latest blockbuster movies or popular TV shows, timing your ad campaign around major entertainment events like the Academy Awards, Emmy Awards, or San Diego Comic-Con. This allows you to reach your target audience at the right time, when they are engaged with the content and events they care about.
FAQs
How much does it cost to run ads on IMDb?
IMDb offers scalable solutions both as managed- or self-service buys. Minimums vary by country. Get in touch with an account executive to learn more.
Sources:
1-2 GWI, 2024.
3 Comscore, US, 2024.
4-5 IMDb data - Amazon internal, US, 2024.
6 Comscore, US, 2024.