Get inspired by award-winning and nominated Amazon Ads campaigns

Amazon Ads offers a range of products and solutions to help brands of all sizes meet their goals. We're pleased when our work benefits our customers and receives industry recognition.

We are excited to present a list of successful campaigns that have won awards, nominations, or been shortlisted. These campaigns have helped our customers succeed and have earned recognition from organizations like Adweek and the Webby Awards. Check out the full list for inspiration that could lead to your brand's future success with Amazon Ads.

Creating award-winning campaigns

Discover how brands found success, and industry recognition, with Amazon Ads.

Wyclef Jean, TIAA, and Amazon Ads sync up for “Paper Right”

Hear from Wyclef Jean, Zara Mirza from TIAA, and Kate McCagg from Amazon Ads about the vision behind their unique collaboration to advance financial literacy and retirement planning.

Creative collaboration behind Cheetos Duster campaign

Discover how Cheetos and Amazon Ads developed a new kitchen gadget called the Cheetos Duster to help snack fans create Cheetle to use in new recipes and sprinkle over their favorite meals.

How the Ad Council and Amazon Ads helped facilitate mental health conversations

The Ad Council and Amazon Ads take us inside the creation of “Sound It Out: When You Can’t Say It, Play It,” a new campaign that features a digital tool to help families facilitate conversations about mental health through music.

Explore award-winning and shortlisted campaigns

Here is the complete list of awarded and shortlisted campaigns that feature Amazon Ads products and solutions.

Award recognition | 2024

Wins

Effies | Cheetos Duster | Gold, Snacks and Desserts; Bronze, New Product or Service Line Extension

Grand Indies Award | The Texas Tourism & Get Your Own Trip to Texas

Festival of Media | Hogwarts Legacy Video Game Launch | Bronze, Best Use of Online

Internationalist | Cheetos Duster | Gold Plus, Innovation in Media

The Shorty Awards | Cheetos Duster | Silver, Food & Beverage

Finalist

The One Show | TIAA Paper Right | Branded Entertainment

Shortlist

Effies | Cheetos Duster | New Product/Service | Introduction - Commerce & Shopper

Internationalist | Hogwarts Legacy Video Game Launch | Innovation in Media

Media Week Awards | Hogwarts Legacy Video Game Launch | Media Idea: £250k – £1m

The One Show | TIAA "Paper Right" | Branded Entertainment; Creative Effectiveness; Creative Use of Technology; Cultural Driver; Direct Marketing; Music & Sound Craft; Public Relations; Radio & Audio First

Award recognition | 2023

Wins

Canadian Marketing Awards | Hyundai and Audible campaign | Silver, Innovative Media

Digiday Awards | Cheetos Duster | Best Brand Partnership (B2C)

Digiday Awards Europe | The Pepsi Max - Take Halftime to the Max | Best Brand/Publisher Partnership

Festival of Media | Cheetos Duster | Collaboration Award

Online Media, Marketing, and Advertising Awards (OMMA) | Mastercard "She Runs This" | Excellence in Online Advertising for Influencer Campaign; Online Marketing Excellence by Industry Sector and Websites for Retail/E-Commerce

OMMAs | Warner Bros Barbie Best Week Ever | Excellence in Online Advertising for Advertising/Promotion Website or Microsite

The Shorty Awards | Ad Council "When You Can't Say It , Play It" | Mental Health By Cause

The Shorty Awards | Mastercard "She Runs This" | Gold and Audience Honor, Live streaming under Original Content

The Webby Awards | Ad Council "When You Can't Say It, Play It" | People's Voice, Experimental & Innovation, Apps & Software

Shortlist

South by Southwest® (SXSW) Innovation Award | Ad Council "When You Can't Say It, Play It" | Audio Experience; Health & Biotech

The Forrester Wave™: Omnichannel Demand-Side Platforms | Amazon Ads | Planning, activation, and measurement solutions for programmatic media buyers

The Shorty Awards | Higher Impact: The power of purpose-driven brands | Research Reports

The Shorty Awards | Nyssa | Gender Equality

The Shorty Impact Awards | Mastercard "She Runs This" | Diverse-owned business campaign By Campaign

The Webby Awards | Ad Council "When You Can't Say It, Play It" | Websites & Mobile Sites - Health & Wellness

WARC Awards | Coca-Cola Christmas Anthology | Channel Pioneer

Award recognition | 2022

Wins

Adweek | Jimmy Dean Egg Hijack | Best Use of AI/VR/Machine Learning; Media Plan of the Year, Best Use of Mobile

Communication Arts | Jimmy Dean Egg Hijack | Advertising Best in Show in Food & Drink

Effies | Jimmy Dean Egg Hijack | Silver, Experiential Shopper Marketing

Festival of Media | Whiskas Cats in Boxes | Gold, Best Campaign for a Specific Audience; Gold, Best Engagement Strategy; Gold, Best Event Or Experiential Campaign; Gold, The Creative Use of Media Award; Silver, Best Direct to Consumer Marketing

One Show | Ad Council "Alexa, what is love?" | Merit Award Winner, Experiential Music & Sound, Music & Sound Craft

The Shorty Awards | Ad Council "Alexa, what is love?" | Silver Distinction, Creative Use of Technology

The Shorty Awards | Cheetos SXSW Hands Free House | Award Event & Experiential

Shortlist

Cannes | Ad Council "Alexa, what is love?" | Voice-Activation, Classic - Radio & Audio

Cannes | Cheetos SXSW Hands Free House | Live Brand Experience or Activation, Experience - Brand Experience & Activation

Cannes | Whiskas Cats in Boxes | Use of Ambient Media: Small Scale, Engagement – Direct

Clios | Jimmy Dean Egg Hijack

Design and Art Direction (D&AD) Awards | Jimmy Dean Egg Hijack | Digital Use of Technology

Festival of Media | Whiskas Cats in Boxes | Best Direct to Consumer Marketing Campaign; Best Distribution and Amplification of Content; Best Engagement Strategy; Best Use of Event or Experiential; Collaboration Award

One Show | Ad Council "Alexa, what is love?" | CSR and Non-profit/charity, Creative Effectiveness; Fusion Pencil; Innovation in Integrated; Use of Technology, Interactive & Mobile Craft

One Show | Jimmy Dean Egg Hijack | Creative Effectiveness; Interactive & Mobile Craft

The Webby Awards | Pepsi Max: Take Halftime to the Max | Food & Drink, Social Media